Home Staging vs Decorating

  Okay let’s talk about home staging; first let’s clarify what home staging really is? Home staging is preparing a property for sale. The goal is to appeal to highest number of potential buyers, selling in less time for more money. Staging focuses on improving the properties appeal by showcasing an eye-catching product where anyone would want to live.

   I feel sellers often think of home staging as decorating. I guess from the outside this could be a fine line. Decorating is to enhance the beauty of a space, but it’s more about taste. Decorating is more of a personal touch adding element that is suited to ones taste.

  

  When you sell your home decorating will only appeal to potential buyers that have the same taste, where home staging takes taste out of the space, making to appeal to the masses.

  

    Home Staging is a marketing strategy to draw as many people to your listing as possible. As a Stager it’s my job to sell the dream, by drawing potential buyers to the selling features in the home, helping buyers connect with the space. Stagers take in to consideration the target market of the property. We add elements to the home that the target market would be looking for. Take a look at this space

  

  The target market for this condo is likely young professional .When potential buyers were viewing this listing they were having trouble envisioning the floor plan. Clearly, to attract as many potential buyers as possible, this room had to show function. Only 1 of 10 people can envision a space with furniture. You never want a potential buyer to struggle to picture a home working for their needs or to picture living there. Here is our transformation.

This condo sold in 42 days on the market.   

Elysse Bulloch

Simply Stylish Staging

Staging Tricks to Make Any Room Look Bigger

   Buyers are always looking for the property with the most space here are few tips to consider when staging that give the illusions of more square footage.

 Hanging a mirror an effective way to increase light your space, keep in mind mirrors reflect whatever is in front of them. Try to place the mirror so you are reflecting a great view or something with interest .The best way to reflect light into the space is to place the mirror on the opposite wall of the window.

 When you entry a room your eye will catch the biggest item in the room, by placing all large items at the back of the room you automatically draw the eye back. Try to keep your facial point at the back of the room too. Placing the facial point at the entrance can make buyers feel crowed.

 Color plays a big part in how large a space feels, keep the paint color light. Light colors recede making the space feel large. Dark colors tend to swallow up the light making the space feel dark and small.

  

 If you are thinking about updating your flooring consider having the flooring installed on a diagonal. This will create the longest straight lines possible in the space. When ever possible use the same flooring through out the space this will create unity and seem more open. Over sized tile can also make the space appear larger even in the smallest rooms.

 Over sized furniture can make a space feel small, consider the scale of your furniture to the size of the room. A common mistake to place all the furniture on the walls, pull the furniture away from the wall this will make the space seem cozier.

 A great visual trick is to use glass table tops like coffee table, desks and dinning tables. The glass makes you think you can see more space and less clutter.  

Elysse Bulloch CCSP

Simply Stylish Staging

Staging a Calgary Bathroom

Before buyers have nothing to connect with

Now buyers can see the potential.


Elysse Bulloch
Simply Stylish Staging