Okay let’s talk about home staging; first let’s clarify what home staging really is? Home staging is preparing a property for sale. The goal is to appeal to highest number of potential buyers, selling in less time for more money. Staging focuses on improving the properties appeal by showcasing an eye-catching product where anyone would want to live.
I feel sellers often think of home staging as decorating. I guess from the outside this could be a fine line. Decorating is to enhance the beauty of a space, but it’s more about taste. Decorating is more of a personal touch adding element that is suited to ones taste.
When you sell your home decorating will only appeal to potential buyers that have the same taste, where home staging takes taste out of the space, making to appeal to the masses.
Home Staging is a marketing strategy to draw as many people to your listing as possible. As a Stager it’s my job to sell the dream, by drawing potential buyers to the selling features in the home, helping buyers connect with the space. Stagers take in to consideration the target market of the property. We add elements to the home that the target market would be looking for. Take a look at this space
The target market for this condo is likely young professional .When potential buyers were viewing this listing they were having trouble envisioning the floor plan. Clearly, to attract as many potential buyers as possible, this room had to show function. Only 1 of 10 people can envision a space with furniture. You never want a potential buyer to struggle to picture a home working for their needs or to picture living there. Here is our transformation.
This condo sold in 42 days on the market.
Elysse Bulloch
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