The tech savvy buyers can now drive to a desire community and look at every house on the market with the new Realtor.ca app right from their phone. Looking at this from the buyer's side this app definitely changes Real Estate. Statistics shows that 90% of people start their home search online these consumers have a good idea of which property they want to look at by how they houses shows in their online marketing. I am pretty sure that this stat will rise now that Realtor.ca has made it even easier to search for properties.
Sellers may be able to use this app as an advantage, view your competition. Know what you up against. Once you know what your up against its time to put the elbow grease in to make your property look as good if not better than what’s out their. Staging may be a crucial part of your marketing. I believe this app will change the standard of how properties are marketed. The houses with only one picture or bad photography will get past over.
Before you list your house in 2011 work with a Realtor to get it priced right, put the time in to prepare your home. Many sellers need to paint, declutter and stage the property. Buyers need to see past your life to envision living in the space. You need you property to sparkle and shine resembling a magazine or show home. You never know who might be driving by.
Kelley Skar a Calgary Realtor recently reviewed the app. If you’re interested in see the app up and running check out his video blog.
Elysse Bulloch
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