Monday, April 4, 2011

Evolution Of Home Staging




Real Estate Agents use a wide range of tools to catch the attention of buyers. Hoping that one or more will put an offer on the property, home staging continues to become a powerful tool with a lot of success. Almost 98% percent of people are starting their home search online so it’s no surprise that visual appearance will play a big role in the salability of your property.

It is very important to think about who the potential buyers are when preparing your home for sale. Home stagers have a good understanding of who the potential buyer is, what are their demographics and why someone would buy your home. It is critical that the presentation of the homes appeals to the right buying group. Think of it this way, a home needs to be presented differently to a young professional then a retired couple downsizing.

Home staging is a fairly new industry which is still evolving. Staging used to be making a property appealing to the widest range of buyer’s tastes. However the industry is now moving forward to understanding the target buyer and focusing on want these buyers want. Staging tells a story about the potential buyer’s dream lifestyle rather than de cluttering, de personalizing and neutralizing.

Stats show staged home sell in % 78 less time than a home that has not been staged. Staging helps define the space, only one out of every ten people can visualize the sizing and furniture placement in an empty space. Staging helps to show how the function of the space.

We recently help some young professional prepare their condo, which resulted in an offer close to the asking price in just five days. These client were able to move on with their life quickly with little stress and inconvenience. 


Simply Stylish Staging
Elysse Bulloch 

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